Clive Cosmetics Packaging

Clive Cosmetics Packaging is an innovative cosmetics packaging design that exemplifies the harmonious fusion of sensory experience and functional aesthetics in contemporary packaging design. Created by Brazilian designer Jonathan Nacif de Andrade in 2017, this sophisticated packaging system draws inspiration from paradisiacal landscapes, particularly Hawaiian motifs, incorporating tropical leaves and oceanic color palettes to evoke sensations of relaxation and tranquility. The design, which received the Silver A' Design Award in the Packaging Design category, features distinctive technical specifications of 70mm width, 230mm height, and 70mm depth, utilizing advanced production technologies including matt soft touch lamination that provides a tactile experience reminiscent of human skin. The innovative approach extends to its aromatic properties, incorporating printed scents that create an interactive olfactory experience at point of sale, effectively transforming conventional cosmetics packaging into a multisensory brand touchpoint. The design's philosophical foundation centers on achieving balance between body and mind, manifested through its sophisticated visual language, ergonomic considerations, and careful material selection. The packaging system demonstrates exceptional attention to detail in its integration of visual, tactile, and olfactory elements, creating a cohesive brand experience that elevates the product beyond mere containment to become a decorative object that enhances the user's daily wellness routine. This holistic approach to packaging design, combined with its sustainable considerations and cultural sensitivity, represents a significant advancement in cosmetics packaging design, setting new standards for user experience and brand communication in the beauty industry.

Author: Adam Dawson

Keywords: cosmetics packaging design, sustainable beauty packaging, multisensory design, Hawaiian-inspired aesthetics, wellness branding, aromatic packaging innovation

SOURCES:
https://competition.adesignaward.com/64325

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