Chaozhousanbao Food Packaging

Chaozhousanbao Food Packaging is an innovative packaging design project that exemplifies the fusion of traditional Chinese craftsmanship with contemporary design principles, created by designers Zhen Yang and Jialu Yang. This distinctive packaging design, which earned a Silver A' Design Award in the Packaging Design category, showcases the cultural heritage of Chaozhou's three treasures through a sophisticated application of traditional woodcut printing techniques. The design's primary elements and typography are meticulously hand-carved and printed, resulting in unique textures and intricate details that pay homage to the ancient culinary traditions of Chaozhou. The packaging's aesthetic approach emphasizes natural simplicity while incorporating rich cultural elements, effectively bridging historical significance with modern design sensibilities. Developed in November 2019, this packaging solution demonstrates exceptional attention to detail through its use of screen printing on handmade paper, creating a tactile experience that reinforces the product's authentic character. The design philosophy behind this work extends beyond mere information delivery, embracing the concept that design can transcend temporal and spatial boundaries to convey human civilization. This approach has resulted in a packaging solution that not only serves its functional purpose but also acts as a cultural artifact, representing the timeless appeal of traditional art forms in contemporary design contexts. The project's success lies in its ability to maintain a delicate balance between preserving cultural heritage and meeting modern packaging requirements, while simultaneously creating a distinct visual identity that resonates with consumers seeking authentic cultural experiences.

Author: Adam Dawson

Keywords: packaging design, traditional woodcut printing, Chinese cultural heritage, handmade craftsmanship, screen printing techniques, sustainable materials

SOURCES:
https://competition.adesignaward.com/119681

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