Rename Design Exhibition

Rename Design Exhibition is an innovative visual communication design project that explores and challenges conventional standards of measurement and beauty through interactive artistic installations. Created by Chinese designer Xue Jiang in collaboration with Jialin Zhao and illustrator Huizi Wu, this exhibition, completed in January 2021, presents a thought-provoking series of works that reimagine everyday measuring tools as vehicles for self-expression and redefinition. The exhibition's centerpiece features unrolled paper rolls reminiscent of tape measures, allowing visitors to assign personal meanings to scales and measurements, effectively democratizing the concept of standards. Through a sophisticated combination of illustration, photography, and collage techniques, the exhibition incorporates butterfly imagery as a metaphor for imperfect beauty and personal growth. The installation utilizes transparent PVC cloth (1300mm x 1450mm) and toilet paper rolls (135mm x 100mm) as primary materials, creating an accessible and interactive environment where visitors can engage with the artwork through personal interpretation and collage-making. The project, which was exhibited at ACX Xinghai Art Center, earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to questioning societal standards through visual language. The exhibition's unique interactive elements enable visitors to select sections of the displayed work that resonate with their personal characteristics, placing them in file bags to take home, thus transforming the traditional exhibition experience into a participatory journey of self-discovery and standard redefinition.

Author: Adam Dawson

Keywords: visual communication design, interactive exhibition, measurement standards, artistic installation, butterfly metaphor, social commentary

SOURCES:
https://competition.adesignaward.com/119760

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