Alienergy Electrolyte Water Functional Beverages

Alienergy Electrolyte Water Functional Beverages is an innovative functional beverage design that exemplifies minimalist philosophy in both its formulation and visual presentation. The design features a distinctive straight-cut bottle shape with clean edges, emphasizing its sporty and pure characteristics while incorporating a groundbreaking semi-transparent label design that showcases the product's ultra-hydrating properties. Created in response to growing health consciousness trends, this sugar-free and calorie-free beverage stands out for its deliberate departure from conventional colorful functional drinks, instead embracing a clear appearance that builds consumer trust. The packaging design, which won a Bronze A' Design Award in the Packaging Design category, utilizes sustainable OPS material for its label, demonstrating environmental responsibility through its recyclable and non-toxic properties. The dimensions of 65mm x 65mm x 185mm create an ergonomic form factor, while the minimalist aesthetic employs strategic negative space and subtle transparency effects to communicate the product's refreshing qualities. The development process, completed between June and November 2020, involved extensive market research and technical innovation, particularly in achieving the precise oil percentage in printing to create the desired semi-transparent effect. This design represents a significant advancement in functional beverage packaging, combining health-conscious product features with sophisticated visual elements that effectively communicate the brand's commitment to purity and revitalization.

Author: Adam Dawson

Keywords: functional beverages, electrolyte water, minimalist packaging, sustainable design, health conscious, beverage innovation

SOURCES:
https://competition.adesignaward.com/119775

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