Smoked Trout Packaging

Smoked Trout Packaging is an innovative packaging design solution that exemplifies the harmonious blend of traditional heritage and contemporary aesthetics in food packaging design. The design incorporates distinctive elements including a circular pattern background, medieval gate-shaped structural design, and a golden seal, collectively communicating the product's core values of tradition, heritage, and natural ingredients. This sophisticated packaging solution, which earned a Silver A' Design Award in the Packaging Design category, demonstrates exceptional attention to technical specifications, utilizing kraft carton as its primary material enhanced with golden folio and selective varnishing. The design's dimensions, measuring 11.5 cm x 25 cm when folded and 24.5 cm x 30 cm unfolded, are optimized for both practical functionality and retail display impact. The visual composition employs contrasting colors and symbolic elements that pay homage to traditional recipes while maintaining a premium, modern appeal. The packaging's structural design facilitates efficient product handling, storage, and transportation while ensuring optimal shelf presence. Notable technical features include CMYK + Pantone Coated printing specifications, which enable precise color reproduction essential for brand consistency. The design successfully overcomes the challenge of conveying rich heritage while maintaining contemporary market relevance, incorporating elements that symbolize tradition, refinement, and product quality. This packaging solution represents a significant achievement in balancing functional requirements with aesthetic excellence, demonstrating how packaging design can effectively communicate brand values while ensuring product protection and user convenience.

Author: Adam Dawson

Keywords: packaging design, traditional heritage, premium branding, sustainable materials, visual symbolism, food packaging innovation

SOURCES:
https://competition.adesignaward.com/119796

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