Sobek Deeper Water Water

Sobek Deeper Water Water is an innovative packaging design project that revolutionizes the presentation and delivery of natural mineral water sourced from the pristine bedrock of Sobaek Mountains at 200 meters depth. The design, conceived in 2012, masterfully combines aesthetic appeal with ecological consciousness through its distinctive dual-focus approach to label and mold design. The label features a silver oval shape with deep blue transparent elements that evoke the crystal-clear purity of natural water, while the mold design incorporates a dynamic 'waterspout' motif that creates a compelling visual representation of a water column, suggesting movement and vitality. The packaging's technical specifications of 65mm x 210mm are complemented by an eco-conscious construction using PET material weighing just 14.6g for a 500ml container, representing a significant reduction in material usage compared to conventional water bottles. This sustainable approach to packaging design demonstrates a harmonious balance between visual appeal and environmental responsibility. The design, which earned recognition at the A' Design Award competition with an Iron A' Design Award in the Packaging Design category, exemplifies how thoughtful design can enhance both the product experience and environmental stewardship. The project's success lies in its ability to communicate the water's natural origins and purity through visual elements while maintaining practical functionality and ecological consciousness, setting new standards in beverage packaging design.

Author: Adam Dawson

Keywords: packaging design, mineral water, eco-friendly packaging, sustainable PET, water bottle design, crystal-clear aesthetics

SOURCES:
https://competition.adesignaward.com/25388

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