Ballantines 17 Gift Packaging

Ballantines 17 Gift Packaging is an innovative premium spirits packaging design that exemplifies the convergence of ceremonial presentation and sensory engagement in luxury beverage packaging. This sophisticated design, which earned the Silver A' Design Award in Packaging Design category, features a remarkable mechanical element that elevates the presentation experience through a conveyor belt mechanism, allowing a book component to rise dramatically as the lid is opened, creating a theatrical unveiling effect reminiscent of an altar presentation. The packaging's dimensions of 250mm width, 155mm depth, and 370mm height are meticulously calculated to accommodate a 700ml bottle while maintaining optimal proportions for the overall presentation. The design employs premium materials and finishing techniques, including UV offset printing on silver foil paper with gold and blue spot colors, enhanced by embossing techniques on logos. A distinguishing feature of this packaging is its multi-sensory approach to product presentation, incorporating visual elements through careful color selection and printing techniques, tactile experiences through material choices, and olfactory engagement through the inclusion of spice samples that correspond to the whisky's flavor profile. The design's sophisticated structural engineering enables a sequential unveiling process that guides users through a carefully choreographed experience, beginning with visual appreciation, progressing through tactile interaction, and culminating in aromatic exploration before the final tasting experience. This thoughtful progression creates a ritualistic approach to premium spirit consumption, elevating the product presentation while simultaneously protecting and showcasing the contained beverage.

Author: Adam Dawson

Keywords: premium packaging design, luxury spirits presentation, mechanical packaging innovation, multi-sensory brand experience, ceremonial product unveiling, premium gift box engineering

SOURCES:
https://competition.adesignaward.com/120433

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