V Vissi Fashion Collection

V Vissi Fashion Collection is an innovative sustainable fashion initiative that represents a paradigm shift in contemporary clothing design and production methodologies. Launched in 2019, this collection embodies a comprehensive approach to circular economy principles through three distinct merchandise series: Hangers, Shade of Green, and Fabric Story. The collection distinguishes itself through its innovative use of high-end surplus materials, particularly in the Hangers series, which transforms leftover fabric swatches from premium suppliers into sophisticated unisex blazers. The Shade of Green series demonstrates exceptional resourcefulness by upcycling development samples and prototypes into refined garments, incorporating multi-styling design elements that allow pieces to be worn in multiple configurations, thereby extending their practical lifespan. The Fabric Story series emphasizes the use of superior quality materials, including BCI-certified cotton and premium textiles from Japan and Italy, while employing biodegradable ink in digital printing processes to minimize environmental impact. This collection, which earned a Bronze A' Design Award in the Sustainable Products, Projects and Green Design category, represents a significant advancement in sustainable fashion design, addressing the industry's environmental challenges through innovative material utilization, waste reduction, and ethical production practices. The collection's approach to sustainability extends beyond material selection to encompass collaborative relationships with experienced manufacturers and suppliers, establishing a comprehensive framework for environmentally conscious fashion production that maintains high standards of quality and design sophistication.

Author: Adam Dawson

Keywords: sustainable fashion, circular economy, upcycled design, ethical production, biodegradable materials, multi-functional clothing

SOURCES:
https://competition.adesignaward.com/120858

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