Agraz Restaurant Corporate Identity

Agraz Restaurant Corporate Identity is a comprehensive visual branding system that masterfully integrates Brazilian cultural elements into a sophisticated restaurant identity design. The project's centerpiece features a distinctive circular symbol inspired by the Brazilian flag's central element, complemented by a thoughtfully constructed visual language that represents the nation's twenty-seven states through varying stripe dimensions correlating to population density. This innovative corporate identity system encompasses a range of carefully crafted touchpoints, including specialized menu designs that incorporate sensory elements through textural experiences and three-dimensional resin applications. The design philosophy embraces cultural diversity and fusion, reflected in its vibrant color palette that symbolizes Brazil's rich multicultural heritage and contemporary globalization. The project demonstrates exceptional attention to material innovation, utilizing two-millimeter polyethylene bases with router-cut, post-consumer polypropylene coverings in contrasting black and white finishes for different gender-specific menu presentations. The comprehensive identity system extends beyond mere visual elements to include placemats, institutional campaign materials, and various promotional items, all unified under a cohesive design language. This exemplary work in corporate identity design, which earned the prestigious Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcases a remarkable fusion of cultural storytelling, technical innovation, and sustainable design practices, setting new standards in restaurant branding through its thoughtful integration of Brazilian heritage with contemporary design sensibilities.

Author: Adam Dawson

Keywords: restaurant branding, Brazilian cultural design, corporate identity system, sensory menu design, sustainable materials, visual communication

SOURCES:
https://competition.adesignaward.com/26679

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