Mingniang Chinese Baijiu

Mingniang Chinese Baijiu is an innovative packaging design that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary design aesthetics, specifically created for a health-oriented Chinese spirit. The design, conceived by Manling Lin, masterfully incorporates ecological themes and wellness concepts through its sophisticated visual language. The packaging features an atmospheric composition utilizing bold, impactful colors and flowing lines that symbolically represent the essence of tea and water, fundamental elements of the product's identity. The design's distinctive characteristics are manifested through its technical execution, combining acrylic, self-adhesive materials, and silk-screen printing on a glass bottle enhanced with embedded metal flakes and a crystal cover, measuring 150mm×150mm×338mm. The design's innovative approach breaks from conventional liquor packaging traditions by integrating thin metal sheets with glass, creating a dynamic interplay of light and reflection that brings the carved landscape elements to life. The visual narrative flows from bottom to top, depicting tea aromatics transitioning into the flowing waters of Jiangyang, achieving a balance between magnificence and restraint. This design, which earned a Bronze A' Design Award in the Packaging Design category in 2021, represents a significant achievement in communicating Chinese traditional culture through modern design language. The packaging's zen-inspired aesthetic, combined with its ecological green color scheme, effectively conveys the product's positioning as a health-conscious spirit while maintaining strong connections to traditional Chinese artistic practices and wellbeing philosophies. The design successfully addresses contemporary consumer trends toward healthier lifestyle choices while preserving cultural authenticity through its sophisticated visual storytelling.

Author: Adam Dawson

Keywords: chinese baijiu, traditional packaging design, ecological wellness, tea essence, cultural heritage, zen aesthetics

SOURCES:
https://competition.adesignaward.com/121196

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