Support Local Music Poster

Support Local Music Poster is an award-winning visual communication design project that exemplifies the intersection of typography, social advocacy, and artistic expression in contemporary graphic design. Created in 2021 by designer Hsiao-Wen Hu, this self-initiated project emerged as a response to the devastating impact of the global pandemic on the music industry, particularly affecting local musicians and venues. The design ingeniously integrates classical musical instruments with the letterforms of Bio Rhyme Expanded typeface, creating a harmonious and playful visual composition that serves both aesthetic and communicative purposes. Available in two distinct dimensions (297 mm x 210 mm and 1308 mm x 736 mm), the poster was conceived to be produced through the traditional linocut printing technique, adding a tactile and artisanal quality to its production. The design's sophisticated approach to visual storytelling combines geometric shapes, thoughtful color selection, and carefully crafted textures to create an engaging narrative that resonates with both the creative community and general public. Originally intended for distribution throughout New York City's bookstores and cafes, the poster represents a grassroots initiative to maintain community spirit and support for local artists during challenging times. The project's excellence in design and social impact was recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative concept, visual impact, and cultural relevance. The poster demonstrates how graphic design can serve as a powerful medium for social advocacy while maintaining high artistic and technical standards.

Author: Adam Dawson

Keywords: visual communication design, music industry support, typography integration, geometric illustration, community advocacy, linocut printing

SOURCES:
https://competition.adesignaward.com/121725

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