Undercover Pinot Noir Unique Gift

Undercover Pinot Noir Unique Gift is an innovative packaging design concept that cleverly disguises a premium wine bottle as an everyday milk container, representing a creative solution to corporate gift-giving challenges. This ingenious design, which earned a Golden A' Design Award in the Packaging Design category, exemplifies out-of-the-box thinking in contemporary package design by transforming a conventional wine bottle into an unexpected visual experience. Created in Bucharest during 2012, this design solution features a standard wine bottle painted to precisely mimic a milk container, complete with dairy-specific branding elements, measuring 26.5 centimeters in height and 8 centimeters in diameter. The concept emerged from the practical challenge of navigating corporate gift-giving restrictions, offering a playful yet sophisticated workaround by presenting a fine Pinot Noir in the guise of an innocent milk bottle. The project's execution involved manual painting techniques for initial prototypes, eventually scaling to a production run of 200 bottles for client distribution. This design achievement demonstrates exceptional creativity in solving real-world business challenges through innovative packaging design, while simultaneously challenging conventional perceptions of luxury gift presentation. The project's success lies in its ability to merge practical functionality with artistic innovation, creating an engaging narrative around the act of gift-giving while showcasing the potential for packaging design to transcend traditional boundaries and create memorable brand experiences.

Author: Adam Dawson

Keywords: packaging innovation, creative gift solutions, wine bottle design, corporate gifting, deceptive packaging, luxury presentation

SOURCES:
https://competition.adesignaward.com/28019

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