Peaceful Scented Tea Packaging

Peaceful Scented Tea Packaging is an innovative packaging design solution that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary tea packaging requirements. Created by designer Wang Jinsheng and team in 2021, this sophisticated design incorporates the iconic Chinese cheongsam dress motif as its central aesthetic element, featuring elegant hand-painted patterns transferred onto aluminum can packaging through gravure printing technology. The design, measuring 75mm in width, 200mm in length, and 45mm in height, demonstrates exceptional attention to cultural sensitivity and functional considerations. The packaging system consists of a thoughtfully engineered two-part structure comprising a box cover and body, facilitating easy access and optimal product display. The implementation of aluminum foil material ensures superior barrier properties, maintaining the tea's freshness and aromatic qualities while providing necessary protection against moisture. The design's distinctive approach lies in its synesthetic appeal, where the visual representation of women in traditional cheongsam attire creates an immediate association with elegance and refinement, perfectly aligning with the sophisticated nature of scented tea products. The packaging incorporates floral patterns that harmoniously blend with the cheongsam imagery, effectively conveying feminine aesthetics while maintaining cultural authenticity. This design, which won an Iron A' Design Award in the Packaging Design category, represents a significant achievement in combining functional efficiency with cultural preservation, offering a contemporary interpretation of traditional Chinese elements while maintaining practical utility. The design's versatility is evident in its ability to accommodate three different tea flavors, allowing for customizable combinations to meet diverse consumer preferences.

Author: Adam Dawson

Keywords: packaging design, traditional Chinese elements, scented tea, cheongsam motif, cultural heritage, aluminum container

SOURCES:
https://competition.adesignaward.com/122731

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