From Caudat Packaging Design

From Caudat Packaging Design is an innovative packaging design system for premium coffee products that masterfully combines ancient cultural symbolism with contemporary design aesthetics. Created in 2020 in Ho Chi Minh City, Vietnam, this sophisticated packaging solution demonstrates exceptional creativity in its approach to coffee packaging design by departing from conventional coffee bean imagery while maintaining strong brand recognition. The design incorporates powerful ancient mascots from various civilizations, including the wisdom-symbolizing owl from Greek mythology, the Great Sphinx of Giza, and the Egyptian god Anubis, drawing additional inspiration from Samoan tattoo artistry. The design's distinctive use of yellow and black creates a striking contrast that demands attention while maintaining visual harmony through careful color distribution. Available in three sizes - 1kg, 500g, and 250g - the packaging utilizes a combination of high-quality materials including polyester, aluminum foil, and polyethylene, produced through offset and flexography printing processes. The design philosophy emphasizes both artistic merit and practical market application, focusing on creating a memorable visual identity that facilitates word-of-mouth marketing. This innovative approach to coffee packaging earned recognition at the A' Design Award competition, receiving a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to advancing packaging design standards through its blend of cultural elements, technical excellence, and market-oriented functionality. The design successfully challenges traditional coffee packaging conventions while maintaining a strong focus on practicality and brand communication, representing a significant achievement in balancing aesthetic appeal with commercial viability.

Author: Adam Dawson

Keywords: packaging design, coffee branding, cultural symbolism, premium packaging, visual identity, retail marketing

SOURCES:
https://competition.adesignaward.com/122819

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