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The Book That Grew Grazing Guide - Entry #454925 |
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The Book That Grew Grazing Guide
The Book That Grew Grazing Guide is an innovative agricultural educational publication that revolutionizes the concept of sustainable farming literature through its unique physical manifestation, where the content itself is literally grown from grass roots. This groundbreaking work, which earned the prestigious Silver A' Design Award in the Idea and Conceptual Design category, represents a remarkable fusion of nature and information design, comprising ten comprehensive lessons and practical advice aimed at maximizing farming sustainability and profitability. Created through a sophisticated process of root manipulation and meticulous craft, each page, word, and diagram was naturally formed by actual grass roots over several weeks, resulting in a tangible demonstration of the very subject matter it discusses. The A3-sized publication (29.7 x 42cm when closed) features an ingenious system of interconnected channels that guide root growth to form legible symbols and text, while a specialized fold-out design allows readers to reference symbol keys efficiently. Developed between October 2018 and May 2019 in Dublin and Amsterdam, this pioneering work transforms complex agricultural processes into an accessible visual language through bespoke symbols, with each glyph's design reflecting its represented farming action or process. The guide's primary objective is to enable farmers to achieve optimal grass rotation cycles and maximize yield potential, targeting the production of 10 tons of grass per hectare through 10 perfect rotations annually. This innovative approach to agricultural education, recognized by the A' Design Award for its exceptional conceptual merit, demonstrates how natural resources can be harnessed not only as the subject of learning but as the very medium of instruction.
Author: Adam Dawson
Keywords: sustainable agriculture, innovative publishing, grass root typography, environmental education, farming efficiency, natural design
SOURCES:
https://competition.adesignaward.com/122997
The Book That Grew Grazing Guide
The Book That Grew Grazing Guide is an innovative agricultural educational publication that represents a groundbreaking fusion of nature and design, where the medium itself becomes the message through its unique production methodology. This pioneering work, which earned the prestigious Platinum A' Design Award in the Fine Arts and Art Installation Design category, consists of pages literally grown from grass roots, featuring ten comprehensive lessons and practical advice aimed at maximizing farming sustainability. The guide's distinctive feature lies in its revolutionary production technique, where each page, word, and diagram was naturally formed by manipulated grass root growth over several weeks, creating a tangible connection between the content and its subject matter. Created between October 2018 and May 2019 in Dublin and Amsterdam, this A3-sized publication (29.7 x 42cm when closed) transforms into an A2 format (59.4 x 42cm when open) and presents complex farming processes through a carefully designed visual language of interconnected symbols. The guide's core objective is to enable farmers to achieve optimal grass management, targeting ten rotations annually and a production rate of ten tons per hectare, thereby significantly enhancing farm efficiency and environmental sustainability. This groundbreaking project, designed by Fabiano Dalmacio, required innovative solutions to numerous technical challenges, including the development of a root-based printing process and the creation of an interconnected channel system allowing roots to form legible symbols. The guide represents a significant advancement in sustainable agricultural education, combining practical farming knowledge with artistic innovation, and stands as a testament to the potential of integrating natural processes with design methodology to create meaningful, functional art that addresses real-world agricultural challenges.
Author: Adam Dawson
Keywords: sustainable agriculture, grass root typography, environmental design, agricultural innovation, biomaterial publication, farming education
SOURCES:
https://competition.adesignaward.com/122969
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