Imagine Center Visual Identity

Imagine Center Visual Identity is a comprehensive branding and visual communication system designed for a meditation and yoga center, exemplifying the harmonious fusion of ancient spiritual practices with contemporary design principles. The visual identity, created by Saudi Arabian designer Satie Eljack, draws profound inspiration from the Sukhasana yoga pose, utilizing the golden ratio to abstract this traditional posture into a balanced, minimalist logo that represents both the physical form and spiritual essence of meditation practice. This sophisticated design system encompasses multiple touchpoints including interior aesthetics, packaging, signage, advertisements, and digital media presence, all unified through a carefully curated color palette inspired by natural elements such as sun, wood, stone, sky, and greenery. The project, executed between October 2020 and January 2021 in Riyadh, Saudi Arabia, demonstrates exceptional cultural sensitivity by successfully bridging diverse regional artistic traditions while maintaining universal appeal. The design's innovative approach to representing meditation and wellness through visual elements earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in combining aesthetic sophistication with functional communication. The identity system employs vector-based graphics to ensure optimal scalability and reproduction quality across various applications, while its implementation of the golden ratio principles creates a visual harmony that reinforces the center's mission of promoting mental wellness and spiritual balance.

Author: Adam Dawson

Keywords: visual identity, meditation center branding, yoga inspired design, wellness brand identity, golden ratio logo, spiritual design elements

SOURCES:
https://competition.adesignaward.com/123218

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