Mountain Tea Tea Packaging

Mountain Tea Tea Packaging is an innovative and culturally significant tea packaging design that reimagines traditional Chinese tea presentation through a contemporary lens. Created by designer Xianfeng Wu, this distinctive packaging solution transforms the conventional tea cake format into a candy-like wrapped presentation, offering both enhanced convenience and modern aesthetic appeal. The design, which earned a Silver A' Design Award in the Packaging Design category, draws its inspiration from the rich ecological heritage of Xishuangbanna, a tropical rainforest reserve in China's Yunnan Province known for its rare flora and fauna. The packaging system consists of four independent units that ingeniously combine to form a complete artistic composition, featuring detailed illustrations of local endangered species amid arborescent trees, creating a visual narrative that connects the product to its origins. Measuring 280x205x70mm, each unit is crafted from environmentally conscious handmade paper, representing a thoughtful fusion of ancient packaging traditions with contemporary innovation. The design's execution required overcoming significant production challenges, particularly in the manual assembly process, which was ultimately resolved through careful manufacturer collaboration. This packaging solution stands out for its shelf presence and cultural storytelling, while its modular nature enables both individual use and collective display. The project, developed between February 2019 and January 2020, demonstrates exceptional consideration for consumer experience, environmental sustainability, and practical functionality, while effectively communicating the product's premium nature and regional heritage through its sophisticated visual language and structural design.

Author: Adam Dawson

Keywords: packaging design, sustainable materials, tea culture, modular packaging, environmental consciousness, visual storytelling

SOURCES:
https://competition.adesignaward.com/123305

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