The Sands Wine Labels Wine Labes

The Sands Wine Labels Wine labes is an innovative packaging design project that exemplifies the harmonious fusion of territorial identity and contemporary minimalist aesthetics in wine label design. Created by Italian designer Giovanni Murgia, this sophisticated label series draws inspiration from the unique terroir where the wines originate - vineyards growing in coastal sand mere meters from the shoreline. The design concept manifests through a masterful combination of tactile and visual elements, featuring a dual-material construction with dimensions of 83x130 mm. The upper portion utilizes fine natural paper enhanced with dry embossing techniques that evoke the patterns of Zen garden sand designs, while the lower section employs metallized paper colored with carefully selected Pantone hues to differentiate each variety. This thoughtful design approach emerged from extensive research and focus group testing, which validated its effectiveness in elevating perceived product quality. The labels incorporate advanced printing techniques including metal foil accents and custom embossing to create a multi-sensory experience that engages both visual and tactile senses. When viewed as a collection, the three labels create a unified design narrative that represents the winery's mission and heritage. The project, which earned recognition with an Iron A' Design Award in the Packaging Design category in 2018, demonstrates exceptional attention to detail in its execution, from the carefully selected paper textures to the integration of three-dimensional elements that create an engaging tactile experience without overwhelming the overall design aesthetic. The design successfully balances modern minimalism with territorial connection, creating a sophisticated visual language that appeals to design-conscious consumers while honoring the unique characteristics of the wine's origin.

Author: Adam Dawson

Keywords: wine packaging design, minimalist label design, embossed wine labels, coastal vineyard branding, premium wine packaging, sustainable wine label design

SOURCES:
https://competition.adesignaward.com/67776

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