PetitAna Brand Identity

PetitAna Brand Identity is a sophisticated and meticulously crafted visual communication system designed for a premium handmade children's products brand, which earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The identity system masterfully combines the French word Petit, meaning small or baby, with a shortened version of the name Anastasia, creating a distinctive and meaningful brand name that reflects both its creator's heritage and target market. The visual identity is characterized by its elegant hand-lettered logotype, which serves as a direct representation of the brand's handcrafted nature and commitment to artisanal quality. The design employs a refined pastel color palette and graceful graphic elements that communicate sophistication and exclusivity, carefully balanced to appeal to discerning parents seeking premium handcrafted items for their children. This comprehensive brand identity system encompasses various applications across children's clothing, accessories, furniture, nursery items, and toys, maintaining consistent visual language that emphasizes the brand's dedication to handcrafted excellence and sophisticated design sensibilities. The project, recognized by the A' Design Award for its innovative approach and creative excellence, demonstrates exceptional attention to detail in its execution, successfully combining professional design principles with a warm, child-oriented aesthetic while maintaining an upscale market positioning. The identity system effectively communicates the brand's core values of exclusivity, craftsmanship, and sophisticated design through its thoughtful integration of typography, color, and visual elements, creating a cohesive and memorable brand presence in the premium children's goods market.

Author: Adam Dawson

Keywords: brand identity design, handcrafted children's products, premium baby accessories, visual communication, pastel color palette, sophisticated brand development

SOURCES:
https://competition.adesignaward.com/29338

Help us improve the Design+Encyclopedia, contribute your alternative definition for PetitAna Brand Identity today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.