ECHINOCTIUS Series Of Exclusive Wines

ECHINOCTIUS Series of exclusive wines is a distinguished packaging design project that exemplifies the fusion of artistic excellence and functional sophistication in wine label design. Created by designer Valerii Sumilov, this exclusive wine series features a remarkable label design that encapsulates the metaphysical concept of solstice and the interplay between day and night. The design, which garnered a Golden A' Design Award in the Packaging Design category, demonstrates exceptional innovation through its continuous label that wraps entirely around the bottle, spanning 249 mm in length and 100 mm in width. The label's sophisticated execution employs premium FASSON MAILLE BLANC art paper from the FASSON RICH collection, enhanced with tactile varnish applications on both the wine's name and the author's signature, creating a tangible expression of quality. The design's conceptual depth is manifested through its representation of astronomical phenomena, incorporating elements that reflect the mystique of the night sky and zodiacal symbolism. Limited to 2,270 bottles, this exclusive wine series represents a harmonious balance between artistic vision and technical precision, with the label design serving as a visual narrative that unfolds as the viewer interacts with the bottle. The project's success lies in its ability to communicate the product's premium nature while maintaining a sophisticated aesthetic that resonates with the high-end HoReCa distribution system, earning recognition for its innovative approach to packaging design and its contribution to advancing the boundaries of wine label aesthetics.

Author: Adam Dawson

Keywords: exclusive wine packaging, luxury label design, astronomical design elements, premium wine branding, innovative bottle wrapping, tactile varnish application

SOURCES:
https://competition.adesignaward.com/29964

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