Oliveira Almeida Brand Identity

Oliveira Almeida Brand Identity is an innovative and sophisticated visual communication design project that exemplifies the fusion of traditional legal symbolism with contemporary brand aesthetics. Created by Ricardo Filipe Lopes da Silva, this comprehensive brand identity system distinguishes itself through its ingenious transformation of everyday legal office elements into memorable brand touchpoints. The design's centerpiece features a distinctive combination of a necktie and paper clip motif, symbolizing nobility and organizational precision respectively, executed with meticulous attention to the Golden Ratio principles for optimal visual harmony. The identity system demonstrates exceptional attention to detail in its color palette, which draws inspiration from the etymology of the name components - incorporating olive greens representing peace and victory, alongside earthy tones reflecting the Arabic-derived meaning of 'plateau.' This thoughtful approach extends beyond mere visual elements to include a physical brand touchpoint in the form of custom-designed tie-shaped clips crafted in solid brass, measuring 8mm in width and 30mm in height. The project, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcases a sophisticated implementation across various media, utilizing both RGB and CMYK color systems, alongside Pantone specifications to ensure consistent brand representation. The identity system successfully challenges conventional legal sector visual tropes by avoiding typical imagery such as scales of justice or architectural elements, instead creating a unique visual language that combines practicality with brand recognition.

Author: Adam Dawson

Keywords: brand identity design, legal sector branding, visual communication, custom paper clip design, corporate identity system, professional services branding

SOURCES:
https://competition.adesignaward.com/126100

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