Jinlongquan Yanzhi Packaging

Jinlongquan Yanzhi Packaging is an innovative beer packaging design that exemplifies the integration of regional cultural elements with contemporary beverage packaging aesthetics. Created by designer Jin Zhang, this distinctive packaging design celebrates the rich cultural heritage of China's Hubei province through a sophisticated blend of traditional Chinese calligraphy and modern illustrative elements. The design's primary distinguishing feature is its incorporation of local dialects rendered in artistic calligraphic form, creating an immediate cultural connection with consumers. The packaging incorporates meticulously detailed illustrations of Hubei's architectural landmarks and its renowned water systems, reflecting the province's nickname as the land of a thousand lakes. The 253mm x 65mm x 65mm glass bottle design utilizes transparent materials complemented by light-colored labels, emphasizing the beer's clarity while maintaining optimal preservation qualities. The design represents a significant departure from conventional European beer packaging aesthetics, instead embracing a distinctly Chinese cultural narrative. This innovative approach earned recognition with an Iron A' Design Award in the Packaging Design category, acknowledging its contribution to cultural preservation through commercial design. The packaging's interactive elements encourage consumers to engage with the regional dialect phrases and identify familiar landmarks, fostering a deeper connection between the product and its cultural roots. The design successfully balances aesthetic appeal with functional considerations, utilizing aluminized paper and glass materials to ensure product protection while maintaining visual appeal.

Author: Adam Dawson

Keywords: beer packaging design, Chinese calligraphy, cultural heritage, regional dialects, architectural illustration, beverage branding

SOURCES:
https://competition.adesignaward.com/126388

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