Refined Of Jasmine Packaging

Refined of Jasmine Packaging is an innovative tea packaging design that exemplifies the harmonious fusion of traditional Eastern aesthetics with contemporary packaging solutions. This sophisticated design concept draws inspiration from the nocturnal blooming characteristics of jasmine flowers, utilizing a dominant black color scheme to represent the nighttime harvesting process of jasmine tea production. The design incorporates multiple premium materials and advanced printing techniques, including hot foil stamping and frosted finishes, to create a visually striking presentation that elevates the perceived value of the agricultural product. The packaging system consists of uniform iron cans with printed self-adhesive labels and an elegant gift box measuring 271 x 217 x 93 mm, featuring embossed art papers and Eastern-style paper cutting elements. The innovative use of cold foil stamping on the labels creates a metallic texture while maintaining production flexibility for different tea varieties. This design solution effectively addresses the challenges faced by the traditional jasmine tea industry by introducing a premium brand identity that helps support local agriculture and promotes sustainable farming practices. The project, which was completed in January 2020, has successfully positioned jasmine tea products in the high-end market segment while maintaining practical considerations for preservation and product management. The design's excellence was recognized with a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to elevating agricultural products through sophisticated design thinking and technical execution.

Author: Adam Dawson

Keywords: packaging design, jasmine tea, Eastern aesthetics, premium branding, sustainable agriculture, luxury packaging

SOURCES:
https://competition.adesignaward.com/127226

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