Aqua Minerale Redesign Beverage Packaging

Aqua Minerale Redesign Beverage Packaging is an innovative packaging design project that exemplifies contemporary approaches to beverage container aesthetics and functionality, representing a comprehensive visual identity system for mineral water products. The design initiative encompasses both core water products and flavored variants, focusing on enhancing shelf visibility while embodying the concept of water as a fundamental source of life. This sophisticated redesign project demonstrates a harmonious balance between visual appeal and practical functionality, incorporating elements that reflect fluidity and grace in its aesthetic approach. The design philosophy centers on supporting consumers in maintaining balance throughout their daily activities, manifesting through clean lines and intuitive visual cues that communicate hydration and refreshment. Notable for its holistic portfolio vision, the packaging design successfully unifies various product lines while maintaining distinct identity elements for different variants. The project, which earned a Silver A' Design Award in the Packaging Design Category, showcases excellence in addressing modern consumer needs while advancing packaging design standards. The design's success lies in its ability to create a compelling visual narrative that resonates with consumers while maintaining functional efficiency and brand consistency. This redesign exemplifies how thoughtful packaging design can enhance product presentation and consumer engagement, contributing to the evolution of beverage packaging design practices.

Author: Adam Dawson

Keywords: beverage packaging design, mineral water branding, visual identity system, portfolio harmonization, consumer-centric design, packaging innovation

SOURCES:
https://competition.adesignaward.com/137231

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