By Beth Collagen Supplement Packaging

By Beth Collagen Supplement Packaging is an innovative luxury beauty product packaging system that exemplifies the harmonious integration of sustainability and premium design aesthetics. Created with a strong emphasis on environmental responsibility, this comprehensive packaging solution incorporates a sophisticated color palette of dark green and light pastel hues, reflecting the natural Australian flora while establishing a distinct luxury identity. The design encompasses multiple components, including a bespoke vessel that combines glass and wood in an elegant conical form, complemented by rigid boxes, core flute shippers, wrapping paper, stickers, sachets, and pulp boxes. The packaging system demonstrates exceptional material consideration, utilizing post-consumer waste, FSC-certified papers, and soy-based inks to minimize environmental impact while maintaining premium quality standards. The design's commitment to sustainability extends to its functionality through a thoughtful refill system, enabling the vessel's continued use and reducing waste. Developed between June 2020 and July 2021 in Sydney, Australia, this packaging design successfully addresses the luxury beauty industry's challenge of excessive packaging waste while delivering a prestigious aesthetic experience. The project's excellence in combining environmental consciousness with luxury design elements earned it a Golden A' Design Award in the Packaging Design category, recognizing its innovative approach to sustainable luxury packaging. The design's success lies in its ability to create a tangible sense of luxury and prestige through high-quality materials, sophisticated structures, and subtle print finishes, while maintaining a strong commitment to environmental responsibility.

Author: Adam Dawson

Keywords: sustainable packaging design, luxury beauty packaging, environmental consciousness, premium product design, innovative container design, eco-friendly materials

SOURCES:
https://competition.adesignaward.com/137495

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