Are We Womenswear Collection

Are We Womenswear Collection is an environmentally conscious fashion design project that explores the complex relationship between humanity and nature, particularly focusing on marine ecosystems and environmental preservation. Created by Malaysian designer Jasmine Au, this collection emerged from a critical examination of human impact on Earth's ecosystems, drawing inspiration from the failed Biosphere 2 experiment and marine coral systems. The collection features distinctive design elements including hand-crafted coral-like ornaments created from soft thin netting, multiple layered flares, and lightweight silky organza fabrics that create flowing movements reminiscent of ocean waves. The design philosophy incorporates the Japanese aesthetic concept of Wabi-Sabi, embracing natural imperfection and meaningful storytelling through fashion. The collection's aesthetic is characterized by calm, soft pastel tones that enhance its nature-inspired theme, with approximately 300 individually handcrafted coral details integrated throughout the pieces. Each garment is meticulously constructed with loose-fitting silhouettes and gradient-colored organza, demonstrating exceptional attention to detail in both construction and conceptual development. The collection, which was recognized with an Iron A' Design Award in the Fashion, Apparel and Garment Design category, serves as a powerful commentary on environmental conservation while maintaining a sophisticated and wearable aesthetic. Rather than focusing on environmental degradation, the collection highlights natural beauty as a means to inspire preservation and awareness, particularly emphasizing the ocean's role as a crucial oxygen generator and coral reefs as vital habitats for marine organisms.

Author: Adam Dawson

Keywords: sustainable fashion, marine conservation, coral-inspired design, environmental awareness, handcrafted details, contemporary womenswear

SOURCES:
https://competition.adesignaward.com/139165

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