Lavazza Classy Plus Coffee Machine

Lavazza Classy Plus Coffee Machine is an innovative all-in-one espresso and coffee brewing system designed specifically for the North American market, embodying the essence of Italian coffee culture while catering to diverse consumer preferences. Designed by Florian Seidl, this sophisticated appliance seamlessly combines professional-grade functionality with elegant aesthetics, featuring a slim profile characterized by a contrasting exterior shell and embossed branding elements on its sides. The machine's design philosophy emphasizes user-centric functionality through its intuitive touch interface, prominently positioned in a circular element at the front, complemented by refined metal accents that highlight key interaction points. The appliance offers comprehensive beverage options including espresso, lungo, coffee, macchiato, cappuccino, and latte, with an innovative double-shot function specifically developed for the North American market preferences. Constructed with premium materials including textured and glossy ABS plastic for the main shell, metal components for the drip grid and lever, and silicone rubber feet, the machine maintains professional standards while ensuring durability and ease of maintenance. Its technical specifications include dimensions of 164mm x 376mm x 332mm, weighing 5.9kg, and operating at 1250W power with 120V/60Hz electrical requirements. The design incorporates practical features such as a transparent water tank for easy monitoring, adjustable drip tray height, and dishwasher-safe removable components. This exceptional design achievement was recognized with the Platinum A' Design Award in the Home Appliances Design category, acknowledging its outstanding contribution to both functional innovation and aesthetic excellence. The machine's development involved comprehensive research, 3D modeling, and prototyping phases, resulting in a product that effectively bridges professional coffee equipment aesthetics with practical office environment requirements.

Author: Adam Dawson

Keywords: coffee machine design, professional espresso maker, office beverage system, Italian coffee culture, touch interface appliance, premium home appliance

SOURCES:
https://competition.adesignaward.com/139457

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