Gu Dui Jiao Wine Packaging

Gu Dui Jiao Wine Packaging is an innovative and culturally significant packaging design that exemplifies the harmonious fusion of traditional Chinese rice wine aesthetics with contemporary sustainable design principles. Created by designers Zhen Yang, Zhang Kai Yao, and Yang Chun Wang, this distinctive packaging concept ingeniously employs the metaphor of rice grain in its structural design, where the wine bottle itself takes on the negative shape of a rice grain, creating a liquid rice aesthetic when filled with the traditional beverage. The sophisticated design comprises multiple layers of symbolic representation, featuring an outer box crafted from gold-plated iron that mimics the form of a golden rice grain, while the internal glass bottle continues this thematic element through its rice-grain silhouette. The bottle cap further reinforces this conceptual continuity by incorporating the golden rice motif, resulting in a cohesive design narrative that unfolds as users interact with the package - from discovering the golden exterior to revealing the liquid rice essence within. The design's material choices demonstrate a strong commitment to environmental responsibility, utilizing recyclable glass and iron components that align with contemporary sustainable packaging practices. This exceptional design approach earned recognition through a Bronze A' Design Award in the Packaging Design category, acknowledging its innovative contribution to the field of beverage packaging design. The packaging solution successfully bridges functional requirements with aesthetic excellence, while maintaining a strong connection to the cultural heritage of Chinese rice wine traditions.

Author: Adam Dawson

Keywords: packaging design, sustainable materials, rice wine container, cultural heritage, golden rice motif, beverage packaging

SOURCES:
https://competition.adesignaward.com/139621

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