Archadia Brand Identity

Archadia Brand Identity is a sophisticated visual communication design project that exemplifies the fusion of architectural principles with brand aesthetics, created by Italian designer Cristian Carrara in 2022. The identity system centers around a meticulously constructed logo derived from the geometric principles of equilateral and isosceles triangles, transforming the letter 'A' into a dynamic symbol that embodies stability while conveying contemporary design sensibilities. The design's conceptual foundation draws inspiration from multiple meaningful sources, including architecture, academia, and the Italian concept of 'abitare' (living), while its distinctive blue colorway pays homage to the Venetian lagoon's reflective waters. This comprehensive brand identity system, which earned the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional versatility in its application across various media, from stationery to textile products. The project's success lies in its ability to overcome the challenge of creating an original interpretation of the frequently used letter 'A' in logo design, achieved through careful geometric construction and contemporary stylization. The identity system's technical execution, accomplished using Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021, resulted in a vector-based design that maintains its integrity across multiple applications and scales, effectively communicating the brand's academic authority while embracing principles of sustainability and innovation in architectural education.

Author: Adam Dawson

Keywords: brand identity design, architectural logo, geometric typography, institutional branding, vector illustration, sustainable design education

SOURCES:
https://competition.adesignaward.com/139697

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