Mid Autumn Festival Gift Tea Packaging

Mid Autumn Festival Gift Tea Packaging is an innovative cultural packaging design that exemplifies the harmonious fusion of traditional Chinese symbolism with contemporary aesthetic sensibilities. Created by Chinese designer Li Jiuzhou, this sophisticated packaging solution embodies the profound cultural significance of China's Mid-Autumn Festival through its thoughtful integration of symbolic elements and modern design principles. The design features a striking combination of International Klein Blue and gold colorways, incorporating a pale golden moon pattern alongside traditional blessing words to create a cohesive visual narrative representing perfection and reunion. The circular form of the packaging, measuring 300mm x 300mm x 50mm, carries deep cultural significance as it symbolizes reunion in Chinese culture. The interior architecture of the design reveals eight metal tea containers, each corresponding to different phases of the moon, arranged around a central full moon motif that represents hope and reunion. This Bronze A' Design Award-winning packaging design successfully addresses the challenge of maintaining cultural authenticity while appealing to contemporary international aesthetics, demonstrating exceptional attention to detail in both its conceptual development and material execution. The design's innovative approach to cultural storytelling through packaging extends beyond mere functionality, serving as a bridge between ancient Chinese traditions and modern design sensibilities, making it particularly significant in the context of gift-giving during the Mid-Autumn Festival celebrations.

Author: Adam Dawson

Keywords: cultural packaging design, moon symbolism, traditional Chinese elements, premium tea packaging, festival gift presentation, contemporary Asian design

SOURCES:
https://competition.adesignaward.com/139820

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