Moels And Co 528 Watch

Moels and Co 528 Watch is a distinguished timepiece that exemplifies mid-century modern design principles through its distinctive rectangular case shape and asymmetric dial composition based on the golden ratio. This innovative wristwatch, designed in Como, Italy between 2020 and 2022, represents a harmonious blend of classic aesthetics and contemporary engineering. The timepiece features a meticulously crafted 316L stainless steel case, measuring 33mm in height (41mm including lugs), 45mm in width, and 11mm in thickness, complemented by a premium double-domed sapphire crystal. A notable feature is its unique dial, which incorporates a silver metallic base with specialized pigment coating that creates a dynamic, light-responsive color-changing effect. The watch demonstrates exceptional technical specifications, including a 10 ATM water resistance rating, significantly surpassing the standard 3 ATM found in many contemporary watches. The mechanical movement, visible through a transparent case back, operates without batteries, utilizing kinetic energy from the wearer's movements, embodying sustainable design principles and ensuring multi-generational longevity. The design, which earned the prestigious Golden A' Design Award in the Jewelry Design category in 2022, showcases architectural influences from Bauhaus and Mid-century Modern movements, emphasizing clean lines and functional elegance while avoiding unnecessary embellishments. The watch's eco-conscious approach extends to its packaging design, which has been optimized for efficient shipping with dimensions of 18cm x 8cm x 4cm.

Author: Adam Dawson

Keywords: timepiece design, mid-century modern, mechanical watch, architectural influence, sustainable luxury, golden ratio

SOURCES:
https://competition.adesignaward.com/139840

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