Proshot Coffee Package

Proshot Coffee Package is an innovative coffee packaging design that exemplifies the intersection of storytelling, sustainability awareness, and functional design in contemporary packaging solutions. This distinctive design approach employs watercolor illustrations to depict imaginative giant characters engaged in coffee production processes, creating a narrative that connects consumers with the journey from bean to cup. The package features a sophisticated three-layer construction with a valve system and side-fold mechanism, crafted from BOPP material with dimensions of 140mm width, 100mm depth, and 360mm height. The design's unique artistic elements incorporate metallic printing techniques for the giants' ornamental details, enhancing visibility and shelf appeal while serving an educational purpose by highlighting the complex stages of coffee production and environmental conservation. Recognized with a Silver A' Design Award in the Packaging Design category, this design successfully merges practical functionality with artistic expression through its watercolor illustration technique and innovative character design. The package's narrative approach, featuring nomadic tools and nature-inspired giant characters, serves multiple purposes: raising awareness about environmental sustainability, acknowledging the labor-intensive coffee production process, and appealing to consumers' inner child through whimsical storytelling. The design's execution demonstrates technical excellence in both its structural elements and artistic presentation, while its interactive visual narrative creates an engaging connection between consumers, nature, and coffee producers, effectively addressing contemporary concerns about sustainability and ethical production in the coffee industry.

Author: Adam Dawson

Keywords: coffee packaging design, sustainable packaging, watercolor illustration, character design, beverage packaging, environmental awareness

SOURCES:
https://competition.adesignaward.com/139866

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