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Fading Traditional Trades And Crafts Book - Entry #454475

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Fading Traditional Trades And Crafts Book

Fading Traditional Trades And Crafts Book

Fading Traditional Trades and Crafts Book is an innovative publication that documents and preserves Singapore's vanishing traditional crafts through a unique combination of contemporary design techniques and cultural documentation. Created by designer Jesvin Yeo, this meticulously crafted book employs sophisticated 3D embossing techniques to capture the intricate details of traditional Singaporean artisanal works, ranging from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The publication's distinctive design features an accordion-fold format spanning 4350mm in width, with color pages symbolically representing the trajectory of traditional crafts from their developmental period (represented by dull colors) through their golden age (depicted in yellow) to their gradual fade (shown in white). The book, which garnered the prestigious Golden A' Design Award in the Print and Published Media Design category, incorporates interactive elements through an attached pastel chalk that enables readers to physically engage with the content by shading pages to discover hidden artistic elements. This innovative approach to cultural preservation emerged from extensive research, including analysis of oral history data and fieldwork with current and retired artisans, documenting crafts that face extinction within the next two decades. The project, which spanned from 2015 to 2021, represents a significant contribution to the field of cultural heritage documentation, combining traditional bookmaking with modern production technologies to create a comprehensive record of Singapore's rich artisanal heritage, while simultaneously pushing the boundaries of contemporary book design through its unusual structure and visual stimuli.

Author: Adam Dawson

Keywords: traditional crafts documentation, cultural heritage preservation, interactive book design, 3D embossing technique, Singapore artisanal history, vanishing trades documentation

SOURCES:
https://competition.adesignaward.com/140455



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