Broken Top Brewing Co Craft Beer Beverage Packaging

Broken Top Brewing Co Craft Beer Beverage Packaging is an innovative beverage packaging design that exemplifies contemporary craft beer branding through its distinctive visual approach and technical execution. Created by designer Jackie Jiabei Jiang in 2021, this packaging solution features a sophisticated blue aluminum can design that incorporates an intricate pattern system inspired by vintage toy aesthetics, demonstrating a harmonious balance between playfulness and professional design sensibilities. The design employs ultra-high speed ink-jet printing technology with specialized white ink to enhance graphic vibrancy, while the custom-developed navy blue aluminum material serves as a unique differentiator in the competitive craft beer market. The standard 211 body diameter can, designed for 12oz beverages, showcases an integrated logo system that adapts to individual product line color schemes, creating a cohesive visual identity across the brand portfolio. The design successfully addresses the challenge of standing out in the visually saturated American craft beer market through its distinctive material choice and graphic elements, while maintaining functional efficiency and brand message clarity. This packaging design, recognized with an Iron A' Design Award in the Packaging Design category in 2022, represents a significant achievement in combining aesthetic innovation with practical functionality, demonstrating excellence in both technical execution and creative conceptualization. The design's success lies in its ability to effectively communicate brand values while creating a memorable shelf presence through its sophisticated use of materials, printing techniques, and graphic design elements.

Author: Adam Dawson

Keywords: craft beer packaging, aluminum can design, beverage branding, pattern-based graphics, custom packaging materials, innovative printing techniques

SOURCES:
https://competition.adesignaward.com/140639

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