Altitude Series Wine Label

Altitude Series Wine Label is an innovative packaging design that exemplifies the sophisticated integration of geographical elements with wine branding, created by designer Yanhui Zhang. This distinctive label design employs altitude mapping as its central creative concept, where each curved line represents both the terrain of the wine's production area and the flowing character of the wine itself. The design draws inspiration from the mystical Tibetan concept of Shangri-La, meaning the sun and moon in the heart, and incorporates elements reminiscent of treasure maps found in adventure narratives. The label's technical execution features UV printing on special textured paper, creating dynamic light refraction effects that enhance the product's premium positioning. Available in three colorways - silver representing snow, blue symbolizing lakes, and black depicting the night sky - each label includes slightly convex golden coordinates indicating altitude levels that correspond to different wine grades. The dimensions of 90mm width by 95mm height provide an optimal canvas for the design's intricate details. The project, completed in 2021, has been recognized with a Silver A' Design Award in the Packaging Design category, acknowledging its innovative approach to combining geographical data with aesthetic appeal. The design successfully addresses the challenge of conveying product quality while maintaining an air of mystery and exclusivity, effectively guiding consumers to explore the story behind the wine through its visual narrative.

Author: Adam Dawson

Keywords: wine packaging design, altitude mapping, premium label design, geographical coordinates, UV printing techniques, luxury wine branding

SOURCES:
https://competition.adesignaward.com/141117

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