Kellipops Packaging

Kellipops Packaging is an innovative confectionery packaging design that exemplifies the fusion of nostalgic aesthetics with contemporary visual appeal, created by Greek designers Antonia Skaraki and Andreas Deskas. The design, which won an Iron A' Design Award in the Packaging Design category, draws inspiration from the Greek word 'keliphos' meaning 'shell' and combines it with the dynamic word 'pop' to create a compelling brand identity for chocolate-coated treats. The packaging design employs a sophisticated visual language inspired by 1960s pop art, featuring bold typography, vibrant contrasting colors, and a distinctive polka dot pattern arrangement of the product imagery. The central design element showcases a bisected product illustration, strategically incorporating a transparent section that allows visibility of the actual contents, while the background utilizes a rhythmic pattern of candy-coated spheres arranged in a retro-inspired array. Utilizing plastic doypack technology with dimensions of 110mm width, 40mm depth, and 150mm height, the packaging solution effectively balances functional requirements with aesthetic excellence. The design philosophy emphasizes roundness and accessibility, deliberately avoiding sharp edges to create a friendly, approachable aesthetic that resonates with consumers. This approach to packaging design demonstrates a thoughtful integration of brand storytelling, visual communication, and practical functionality, earning recognition from the A' Design Award for its innovative contribution to the field of packaging design.

Author: Adam Dawson

Keywords: packaging design, confectionery packaging, pop art aesthetics, chocolate branding, retail packaging, visual communication

SOURCES:
https://competition.adesignaward.com/141266

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