Chelsea Hotel Postcard Kit Package

Chelsea hotel postcard kit Package is an innovative packaging design concept that reimagines the traditional postcard presentation format by drawing inspiration from the historic Hotel Chelsea in New York City. This sophisticated design solution, created by SungHoon Chung, transforms the conventional postcard kit into an artistically crafted package that emulates the appearance and aesthetic of an antique book, merging functionality with nostalgic appeal. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category, exemplifies a thoughtful fusion of historical reverence and practical utility. The package's distinctive characteristic lies in its ability to create an unexpected visual impact, presenting itself as an authentic vintage book while concealing its true purpose as a contemporary postcard collection. This deliberate juxtaposition between appearance and function demonstrates an innovative approach to packaging design, where the container becomes an integral part of the product experience. The designer's meticulous attention to detail is evident in the handcrafted execution, complemented by digital design elements for the front cover that maintain the authentic vintage aesthetic. The package draws its conceptual foundation from the artistic and antique interior elements of the Hotel Chelsea, effectively translating the establishment's renowned cultural and artistic heritage into a tangible design object. This packaging solution not only serves its primary function of housing postcards but also elevates the user experience by transforming a simple postcard kit into a collectible artifact that captures the essence of its architectural inspiration.

Author: Adam Dawson

Keywords: packaging design, vintage aesthetics, postcard collection, antique book design, hotel memorabilia, artistic packaging

SOURCES:
https://competition.adesignaward.com/23619

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