Secret Plan For A Thousand Years Healty Foods

Secret plan for a thousand years Healty Foods is an innovative packaging design project that exemplifies the harmonious fusion of traditional Oriental aesthetics with contemporary design sensibilities. Created by the Woongjin Food Design Team in South Korea in 2010, this sophisticated packaging solution for red ginseng products incorporates the ancient Korean artistic technique of Na-jeon-chil-gi (lacquerware inlaid with mother-of-pearl) into its visual language. The design conceptually divides the product grades using meaningful Korean words - 'Hui' (joy), 'Ae' (love), and 'Rak' (pleasure) - corresponding to the varying qualities of red ginseng roots based on their form and color. The packaging, measuring 265 mm x 231 mm x 46 mm and crafted from paper and PET materials, features artistic interpretations of the ten traditional Symbols of Longevity from Oriental culture, rendered in a modern aesthetic while maintaining their cultural significance. This design approach not only preserves the traditional method of decocting unique to Oriental red ginseng processing but also creates a visual narrative that connects ancient wisdom with contemporary consumer expectations. The project, which won an Iron A' Design Award in the Packaging Design category in 2012, demonstrates exceptional achievement in combining functional efficiency with cultural preservation, making it a significant contribution to the field of packaging design that bridges traditional and modern design paradigms.

Author: Adam Dawson

Keywords: packaging design, traditional Korean aesthetics, red ginseng products, cultural preservation, mother-of-pearl inlay, longevity symbols

SOURCES:
https://competition.adesignaward.com/25383

Help us improve the Design+Encyclopedia, contribute your alternative definition for Secret Plan For A Thousand Years Healty Foods today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.