Style Hong Kong Show In Beijing 2011 Trade Fairs

Style Hong Kong Show in Beijing 2011 Trade Fairs is a significant trade exhibition and consumer fair event that took place in Beijing's fashionable Sanlitun Village shopping district, showcasing forty-two premium lifestyle brands through an innovative architectural and experiential design concept. The exhibition, which ran from October 3-7, 2011, utilized both exterior and interior spaces, encompassing a 550-square-meter water fountain area and a 750-square-meter indoor exhibition hall, featuring a prominent LED display screen. The design concept, dubbed Flowing Vogue, manifested through six futuristic dome-shaped structures that housed twelve premier brands, incorporating eco-friendly materials such as paper banners and fabric elements. This architectural approach deliberately contrasted with the surrounding angular modern buildings, creating a distinctive visual presence that attracted over 220,000 visitors during its five-day duration. The exhibition's design excellence was recognized with a Golden A' Design Award in the Event and Happening Design category, acknowledging its innovative approach to space utilization, sustainable design practices, and effective brand integration. The exhibition facilitated 180 business matching meetings, demonstrating its effectiveness in fostering trade relationships and market penetration. A comprehensive promotional strategy included the distribution of a guide map featuring 1,300 retail outlets, maximizing the event's impact and supporting broader market development objectives in the northeastern region of China.

Author: Adam Dawson

Keywords: trade fairs, lifestyle brands, exhibition design, sustainable architecture, retail marketing, business networking

SOURCES:
https://competition.adesignaward.com/26057

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