Standing Message Card “Post Animal” Message Card

Standing Message Card Post Animal Message Card is an innovative paper craft message delivery system that combines traditional correspondence with interactive design elements, created by art director Katsumi Tamura and designer Takahiro Sugawara. This sophisticated communication tool, launched in July 2008, represents a significant advancement in the intersection of graphic design and personal correspondence, measuring 160mm in height and 125mm in width. The design features six distinct animal variations - duck, pig, zebra, penguin, giraffe, and reindeer - each crafted to transform a simple message into an engaging three-dimensional display piece. The concept exemplifies the philosophy that quality design has the transformative power to modify space and enhance user experience, incorporating elements of surprise and aesthetic pleasure in everyday communication. The innovative approach allows recipients to participate in the message-receiving experience by assembling the paper craft components, creating a memorable and displayable piece that transcends traditional message cards. This design, which won the prestigious Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional achievement in combining functional communication with artistic expression. The project's success lies in its ability to merge practical message delivery with interactive entertainment, creating an emotional connection through the physical act of assembly while maintaining professional design standards in its execution. The design's attention to detail, from the precise dimensional specifications to the carefully considered animal character selections, reflects a sophisticated understanding of both user engagement and visual communication principles.

Author: Adam Dawson

Keywords: message design, paper craft, interactive correspondence, animal illustration, dimensional stationery, communication design

SOURCES:
https://competition.adesignaward.com/26409

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