Agraz Restaurant Invitation

Agraz Restaurant Invitation is an innovative and multisensory design project that exemplifies the intersection of experiential design and traditional invitation craftsmanship, created to launch a new restaurant concept centered around the theme of taste meeting imagination. This sophisticated invitation design, which earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design category, represents a significant advancement in sensorial marketing and interactive design communication. The invitation's distinctive feature lies in its unique presentation, utilizing a translucent acrylic sphere as its primary vessel, complemented by a carefully curated selection of tactile and aromatic elements including salt crystals and red peppers, all contained within a refined black paper-lined cardboard box measuring 10 cm x 10 cm x 8.5 cm. The design's conceptual foundation builds upon the restaurant's circular logo motif, transforming it into a three-dimensional experience that engages multiple senses simultaneously. This innovative approach to invitation design demonstrates exceptional success in achieving its primary objective of increasing event attendance, particularly notable in its ability to attract press attendance, traditionally a challenging demographic to engage. The project, completed within a 20-day timeline encompassing both creative development and production phases, showcases the potential of design to transcend traditional communication boundaries by creating an immersive, multisensory experience that effectively communicates brand values while fostering emotional connections with recipients. The invitation's success lies not only in its aesthetic appeal but also in its strategic integration of sensory elements that create a memorable and engaging preview of the restaurant's new concept.

Author: Adam Dawson

Keywords: restaurant design, sensory marketing, experiential design, brand communication, interactive invitation, multisensory experience

SOURCES:
https://competition.adesignaward.com/26760

Help us improve the Design+Encyclopedia, contribute your alternative definition for Agraz Restaurant Invitation today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.