Rulo Footwear

Rulo Footwear is an innovative indoor footwear design that revolutionizes the traditional concept of slippers through its unique foldable construction and transformative storage solution. This groundbreaking design, created by Turkish designers Ozgu Gundeslioglu and Enver Guner, challenges conventional footwear paradigms by concealing its footbed through an ingenious rolling mechanism. Crafted primarily from latex material, which enables its distinctive flexibility and rollable functionality, the slipper presents an unexpected user experience through its dual-state design - a compact rolled form measuring 90mm x 50mm x 50mm that unfolds into a full-sized slipper measuring 270mm x 90mm x 6mm. The design's primary innovation lies in its ability to transform from a cylindrical stored state to a functional piece of footwear, making it particularly suitable for promotional and marketing applications in hospitality, wellness, and beauty sectors. This versatile footwear solution, which earned the Bronze A' Design Award in the Footwear, Shoes and Boots Design category, demonstrates exceptional creativity in addressing storage efficiency while maintaining practical functionality. The design's emphasis on user experience extends beyond mere utility, incorporating an element of surprise and delight in its unfolding mechanism, thereby creating a memorable interaction that strengthens brand association when used as a promotional item. The innovative approach to footwear design showcases a harmonious blend of practical functionality, creative storage solutions, and marketing potential, establishing new possibilities in the realm of promotional product design.

Author: Adam Dawson

Keywords: indoor footwear, foldable slippers, promotional footwear, latex footwear, rollable design, transformative footwear

SOURCES:
https://competition.adesignaward.com/27158

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