Identity Created By Consumer (ICC) Corporate Identity System

Identity Created by Consumer (ICC) Corporate Identity System is an innovative dynamic corporate identity framework that revolutionizes the traditional approach to brand identity by incorporating direct consumer participation in the visual identity creation process. This sophisticated system, designed by Jone Aleksiunaite, establishes a unique dialogue between organizations and their audiences by combining constant and dynamic visual elements to create an evolving brand identity. The framework consists of two primary components: a stable foundation of basic visual elements and corporate print materials, complemented by a dynamic layer that actively incorporates consumer-generated content, including individual logotypes and personalized imagery. This groundbreaking approach, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, was initially conceptualized for implementation in a Modern Art Museum setting, where visitor interactions naturally generate creative content. The system ingeniously captures and integrates two forms of consumer data: personal symbols and movement patterns, which are subsequently transformed into individualized souvenirs, dynamic logotypes, and evolving graphical elements. This innovative approach maintains brand consistency while allowing for infinite unique variations, effectively transforming each consumer into a co-creator of the organization's visual identity. The technical implementation utilizes vector graphics and digital video recording to capture human movement, while the theoretical foundation draws inspiration from contemporary branding theory, social science, and philosophy, particularly emphasizing the interaction between consumer and corporate identities. The system's versatility allows for adaptation across various digital and print applications, ensuring a cohesive yet dynamic brand experience that evolves with each consumer interaction.

Author: Adam Dawson

Keywords: dynamic corporate identity, consumer participation, interactive branding, visual identity system, brand evolution, personalized design

SOURCES:
https://competition.adesignaward.com/27919

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