Coca-Cola 125 Years Of Design Exhibition

Coca-Cola 125 years of design Exhibition is a groundbreaking spatial design achievement that transformed a 500-square-meter exhibition space into an immersive celebration of design innovation and brand heritage. Created by Belgian design studio Pinkeye in 2011, this revolutionary exhibition concept masterfully integrated architectural elements, visual storytelling, and interactive technology to create a cohesive narrative experience. The exhibition's most striking feature was its innovative use of spatial design, where visitors were greeted by a monumental logo that appeared to fill the entire room, subsequently fragmenting into smaller, intricate pieces as guests explored the space. This sophisticated design approach demonstrated the power of visual recognition while guiding visitors through five main thematic areas, connected by a distinctive red line that served as both a wayfinding element and a metaphorical thread through the brand's design evolution. The exhibition, which earned the prestigious Golden A' Design Award in the Interior Space, Retail and Exhibition Design category, showcased numerous historical artifacts while maintaining a clean, contemporary aesthetic. The design team overcame significant challenges in concealing exhibits initially and revealing them progressively through carefully positioned separation walls and furniture, creating a journey of discovery for visitors. The integration of interactive digital elements, including iPad-based educational games, made the exhibition particularly engaging for younger audiences and educational groups, effectively bridging historical design heritage with modern technology. The project's execution, completed in just four months from design to production, demonstrated exceptional project management and creative problem-solving, setting new standards for exhibition design and spatial storytelling.

Author: Adam Dawson

Keywords: exhibition design, spatial innovation, interactive museum experience, brand heritage, architectural installation, immersive storytelling

SOURCES:
https://competition.adesignaward.com/28713

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