Fast Forward Showroom, Retail

Fast Forward Showroom, Retail is an innovative retail interior design project that exemplifies the dynamic fusion of form and function in contemporary commercial spaces. This 620-square-meter showroom complex, designed by Turkish architect Ayhan Guneri, represents a sophisticated approach to displaying athletic footwear through architectural storytelling. The design philosophy centers on translating the dynamic forms of training shoes into spatial elements, utilizing angular geometries between 30 and 60 degrees to create an energetic atmosphere that diverges from conventional orthogonal layouts. The showroom's distinctive features include seamlessly integrated Corian and lacquered MDF surfaces, self-leveling RAL epoxy flooring that creates a continuous visual plane, and state-of-the-art SMD LED lighting systems that animate the space. The interior architecture incorporates specially designed graphic inkjet prints with brand-relevant catchphrases, reinforcing the corporate narrative while maintaining visual interest. The project overcame significant technical challenges, including the necessity for nighttime construction to maintain business operations in adjacent spaces, and the implementation of non-standard manufacturing techniques. The innovative use of materials and technology earned this project a Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category, recognizing its contribution to retail design excellence. The space successfully creates an immersive brand experience through its thoughtful integration of product display, architectural elements, and dynamic visual communications, establishing a compelling environment that encourages customer engagement and reflects contemporary retail design principles.

Author: Adam Dawson

Keywords: retail interior design, dynamic spatial design, commercial architecture, innovative showroom design, contemporary retail space, architectural brand experience

SOURCES:
https://competition.adesignaward.com/30130

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