Et Cetera Merlot Exclusive Quality Wine

Et Cetera Merlot Exclusive quality wine is an award-winning packaging design that exemplifies minimalist elegance and premium brand positioning in the wine industry. Created by Moldovan designer Valerii Sumilov, this sophisticated label design represents a significant innovation in wine packaging aesthetics, featuring meticulously crafted visual elements printed on self-adhesive paper with metallic paint applications. The label, measuring 120 mm in length and 90 mm in height, demonstrates exceptional attention to detail through its carefully selected typography, refined aesthetic composition, and premium finishing techniques. This design solution successfully addresses the challenge of creating a distinctive visual identity for limited-run premium wines while maintaining a balance between uniqueness and brand communication. The design's minimalist approach, combined with its sophisticated execution, effectively communicates exclusivity and premium quality, setting new standards in wine label design. The project garnered international recognition by winning the Golden A' Design Award in the Packaging Design category, acknowledging its innovative approach to visual communication and brand positioning. The design's success lies in its ability to differentiate the product in the competitive wine market through a harmonious blend of contemporary design principles and traditional wine packaging elements, creating a visual language that resonates with discerning consumers while maintaining brand authenticity and market relevance.

Author: Adam Dawson

Keywords: premium wine packaging, minimalist label design, luxury beverage branding, metallic print finishing, exclusive wine collection, contemporary wine aesthetics

SOURCES:
https://competition.adesignaward.com/30220

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