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Eco Furs Convertible Coat - Entry #454132

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Eco Furs Convertible Coat

Eco Furs Convertible Coat

Eco Furs Convertible Coat is an innovative fashion design that exemplifies sustainable luxury through its versatile 7-in-1 convertible functionality, specifically created for professional women seeking ecological and adaptable wardrobe solutions. This groundbreaking garment, which earned the prestigious Golden A' Design Award in the Fashion, Apparel and Garment Design category, reinterprets the traditional Scandinavian Rya Rug textile technique in a contemporary context, offering a sustainable alternative to conventional fur coats. The design incorporates pure lambswool specially spun to prevent unraveling, hand-tufted onto a durable jute canvas base and lined with high-performance polyester satin or pure silk, creating a garment that delivers comparable thermal properties to traditional fur while maintaining environmental consciousness. The coat's innovative construction features four distinct panels with concealed zippers beneath the tufted surface, enabling multiple configurations including a full-length coat, dress, short or long-sleeved bolero, and even a skirt option for straight-bodied individuals. This transformative capability makes it particularly valuable for travel, allowing wearers to maximize their wardrobe options while minimizing luggage. The garment's development involved extensive testing across various European winter climates over multiple years, resulting in refined durability and performance characteristics. Each coat requires approximately 25 days of meticulous handcrafting, utilizing the traditional Rya sewing technique that creates a lighter yet equally effective alternative to loom-tufted textiles, while allowing for more complex shaping possibilities. The design's historical inspiration draws from Viking seafarers who utilized woolen wraps for protection against harsh maritime conditions, modernizing this ancient wisdom for contemporary urban lifestyles.

Author: Adam Dawson

Keywords: sustainable fashion, convertible garment, eco-friendly fur alternative, Scandinavian textile technique, handcrafted outerwear, versatile winter wear

SOURCES:
https://competition.adesignaward.com/30538


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