COLOURLAND PAINTS - LIVE UP IN COLOURS Brand New Packaging Design For Paints

COLOURLAND PAINTS - LIVE UP IN COLOURS Brand New Packaging Design For Paints is an innovative packaging design solution that revolutionized the paint industry's visual presentation standards in Southeast Asia, earning recognition with an Iron A' Design Award in the Packaging Design category. This comprehensive redesign project, executed over a two-month period, represents a significant departure from conventional paint packaging aesthetics, incorporating dynamic visual elements that embody the essence of vibrant living through color. The design features PVC-coated barrels with four-color printed gloss lamination stickers, carefully dimensioned at 18cm diameter by 23cm height for 5-liter containers, establishing an optimal balance between functionality and aesthetic appeal. The creative direction, led by Jeffery Yap Design, drew inspiration from diverse packaging trends across pharmaceutical, beverage, liquor, and food industries to create a breakthrough visual impact in the paint sector. The design's distinctive approach challenges traditional paint packaging norms while maintaining simplicity and consumer recognition, effectively differentiating the product in major retail environments. This packaging innovation demonstrates exceptional attention to brand personality integration, featuring a franchise-setting design appearance that unifies various product categories while maintaining individual product identity. The design's success lies in its ability to merge practical functionality with sophisticated visual appeal, creating a packaging solution that not only protects the product but also serves as a powerful marketing tool, contributing to the brand's strategic positioning in the competitive paint market.

Author: Adam Dawson

Keywords: paint packaging design, visual merchandising innovation, retail brand identity, industrial container design, color-centric branding, consumer product packaging

SOURCES:
https://competition.adesignaward.com/30759

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