Going/Coming Magazine Magazine

Going/Coming Magazine Magazine is an innovative dual-format print publication that revolutionizes the traditional concept of travel magazines through its unique bifurcated design approach. This sophisticated periodical, conceptualized and designed by Portuguese designer Catarina Jordão, presents a distinctive editorial structure divided into two complementary sections: Going and Coming. The Going section focuses on European urban destinations, travel experiences, and practical advice for international journeys, featuring an exclusive Republic of Travelers passport insert that contains celebrity interviews and personal insights. The Coming section explores the profound connection between travel and home, offering content related to interior design, culinary arts, and family activities, acknowledging the psychological significance of returning home after a journey. The magazine's physical design, measuring 210mm x 275mm, employs four different paper types and innovative passport-style bookbinding, creating a tactile experience that mirrors the duality of travel. This Silver A' Design Award-winning publication in the Print and Published Media Design category demonstrates exceptional editorial design through its clever use of space, typography, and layout. The magazine's innovative format requires readers to physically flip the publication to transition between sections, with a central meeting point containing the indices for both parts, creating an interactive reading experience that metaphorically represents the journey of departure and return. The design successfully addresses the challenge of engaging a broad audience through universally relatable themes of exploration and homecoming, while maintaining high aesthetic standards and diverse content appeal.

Author: Adam Dawson

Keywords: magazine design, editorial innovation, travel publication, dual-format periodical, contemporary print media, lifestyle journalism

SOURCES:
https://competition.adesignaward.com/30988

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