NTT EAST “Happy Town” Calendar

NTT EAST Happy Town Calendar is an innovative desk calendar design that exemplifies the integration of architectural elements with functional timekeeping, created by Japanese designer Katsumi Tamura and his creative team at Good Morning Inc. This sophisticated piece of communication design, which garnered the prestigious Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, features a distinctive architectural approach where the upper portion of each calendar sheet is adorned with meticulously cut-out representations of colorful buildings. When assembled, these overlapping sheets create a cohesive townscape that transforms month by month, offering users an evolving visual narrative throughout the year. Measuring 178mm in width, 120mm in height, and 55mm in depth, this calendar embodies both practical functionality and artistic merit through its thoughtful construction. The design concept revolves around the theme of community building and interconnectedness, with each monthly transition revealing a new configuration of the urban landscape. The creative direction, led by Takuya Okamoto and executed by a team including designer Takahiro Sugawara and copywriter Toshiyuki Nagamatsu, successfully combines aesthetic appeal with practical timekeeping functionality. The calendar's innovative design approach earned recognition from the A' Design Award jury for its excellence in visual communication, technical execution, and creative innovation, particularly noting its ability to maintain user engagement through its transformative monthly displays while serving as an effective corporate communication tool.

Author: Adam Dawson

Keywords: calendar design, architectural elements, visual communication, desk accessory, corporate identity, Japanese design

SOURCES:
https://competition.adesignaward.com/31923

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